THE UPTHINK LAB is where craft meets curiosity.
We’re an award-winning boutique studio for production and post. Bold ideas. Refined craft.

Founded in 2008 by Erik Huber and Doug Urquhart, we’ve spent years shaping stories for brands, agencies, and artists who seek something different. We stay small on purpose: to move faster, think deeper and give every project the attention it deserves. Our clients come to us for clarity, originality and a collaborative process free of noise. Atlanta keeps us grounded. Creativity keeps us moving.