The upThink Lab | High Definition Production & Post | Atlanta, GA

TWENTY TEN SHOW REEL

Doug Urquhart — Thu, 21 Jan 2010 23:13:15 +0000

Our 2010 show reel is cut and ready for your viewing pleasure. It’s been a long time coming!

Verizon HTC Droid Eris

Doug Urquhart — Sun, 29 Nov 2009 19:13:17 +0000

We collaborated with our friends at Moxie Interactive to create :60 & :35 Droid Eris digital signage spots and interactive CG elements for the VerizonWireless.com Droid Eris RLP. We also worked with David Bruckner (director of the 2007 feature, The Signal) on a Verizon Droid Augmented Reality demo web video. Unfortunately, the AR site did not launch for unspecified reasons and thus the demo video was not released. We’ll attempt to post the unreleased video in the near future once the campaign is complete.

Peep the Droid Eris :60 bi-lingual spot//

C4D 11.5 was used for 3D modeling, rigging, & animation

Interactive CG elements for Verizon RLP

Mohawk Phantom Shoot

Erik — Tue, 10 Nov 2009 21:58:37 +0000

Online advertising for Mohawk’s Scotchgard™ hardwood flooring shot on the Phantom HD by the Upthink Lab.

View the Ad.

Verizon Wireless – “Smartphones” Digital Signage

Doug Urquhart — Wed, 21 Oct 2009 20:27:35 +0000

UpThink completed a short VzW Smartphone digital signage spot for Moxie Interactive.

Peep the spot//

Comcast – Bands on Demand – ATL

Doug Urquhart — Wed, 21 Oct 2009 20:12:17 +0000

UpThink created the intro for Bands of Demand.

Client: Peachtree One Entertainment

Click to play//

Animation: Eric Epstein

Garnier Fructis – TRIPLE NUTRITION

Doug Urquhart — Mon, 12 Oct 2009 23:00:06 +0000

Client: Moxie Interactive
Project: Garnier Fructis, Triple Nutrition online video banners

Avocado 3D scan (Thanks to David Paul @ PP)

Vocalocity.com – Phantom High Speed

Erik — Mon, 12 Oct 2009 16:14:41 +0000

Upthink recently shot high speed video for the home page ofthe new Vocalocity website.

Behind the scenes video

Client: NeboWeb

CDC AIDS AWARENESS PSA

Doug Urquhart — Sun, 11 Oct 2009 00:29:26 +0000

We recently completed a 30 second Aids Awareness PSA for the CDC. Voice over by Dennis Haysbert (the All-state guy)

Client: Primary Pictures

View the PSA

DISCOVERING ARDI (only on the Discovery Channel)

Doug Urquhart — Sat, 10 Oct 2009 21:04:46 +0000

03.07.2010 UPDATE//

Ardipithecus Project featured article on CG SOCIETY. [View the article]

The world premiere went down on Sunday, October 11th @ 9PM (EST&PST) on the Discovery Channel.

UpThink was very privileged with the opportunity to create a majority of the animations for the documentary, Discovering Ardi. We worked closely with our good friends (and client), David & Rod Paul @ Primary Pictures to complete the project. More information on the documentary can be viewed on Discovery’s website.

View some of our animations for Discovering Ardi…

UpThink helped develop the interactive Ardipithecus handbook on Discovery.com. The project was a collaborative effect with Primary Pictures. View the site @ DISCOVERY.COM/ARDI

3D CT scans of the fossils were animated using Maxon's Cinema4D

The news that made global headlines and changed the way we look at human evolution is now a world premiere special and it’s only on Discovery Channel. Tune into DISCOVERING ARDI this Sunday, October 11 from 9-11PM (ET/PT). The world’s oldest hominid skeleton comes to life after 4.4 million years. Follow the fifteen year scientific investigation from the desert plains of Ethiopia where Ardi was uncovered, to the world’s leading cutting-edge labs where pieces of the evolutionary puzzle came together, to the Hollywood sound stage where using motion capture technology Ardi roams the Earth once more. It’s history in the making. It’s re-writing science textbooks. It’s only on Discovery.

Fluid Dynamics

Doug Urquhart — Wed, 17 Jun 2009 23:17:21 +0000

In 2008, UpThink created a quick logo tag for German based in-line skate manufacture, USD. The unique 3D paint splatter animation was executed using particle based, fluid simulation dynamics with RF.

PEEP THE ANIMATION HERE//