UpThink teamed up with our friends at the Nebo Agency to create product imagery for Mobile Mini. Since 1983, Mobile Mini has provided worry-free moving, storage, and office solutions to millions of customers. They have an immense product line with customizable options. Nebo provided a completely new face-lift to MobileMini.com that incorporated interactive product guides and online ordering. Our small team at UpThink visited our local Mobile Mini location to acquire a better understanding of the product line and capture reference images. Back in the studio, we built custom 3D models for all of the storage solutions utilizing our reference photos and blueprints. Each storage unit had a handful of customizable variations, so we tediously mapped out the entire project and efficiently built out the product line imagery with the ability to toggle on/off all of the custom add-ons. Our final renders we’re passed from C4D into Photoshop and After Effects for final delivery output. This included cut-away views and animated doors and locking mechanisms (Tri-Cam system).