The Home Depot – Perfect PreGame Loop

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Project Details

This one was serious fun. We helped 22squared to create the first looping video ads to run on SnapChat’s platform for a The Home Depot + ESPN college football campaign. We built a custom high-speed motion control system to move a Phantom Miro camera at extremely fast speeds while capturing various football pregaming activities. Each unique sequence seamlessly looped infinitely on SnapChat. We collaborated with Michael Wynne and his team to build original looping music for each pregame vignette. UPTHINK handled all production and post from start to finish.


Agency: 22squared     |    Original Music by: Michael Wynne